A signage system proposal to facilitate navigation and placemaking in a built space.
☞  information design, wayfinding
☞  student project
This project was done in collaboration with Angus Bryan, Cassidy Peters, and Mikaela Yeo.​​​​​​​
Edmonton’s Gallery District is home to a notable concentration of galleries showcasing Canadian artwork, promoted through a biennial Gallery Walk. While visitors have been able to enjoy the event for more than three decades, the area has never employed a unique, unified wayfinding system to facilitate navigation among gallery spaces, shops, and other establishments.

In response to this need, I collaborated on a proposal that aimed to emphasize the cultural importance of the District through the potential implementation of a distinct signage program. To better understand the needs of visitors, both primary and secondary research was conducted in order to create a novel signage program that integrates well with existing wayfinding systems in Edmonton.

My main areas of focus for this project included research, mapping, signage placement, elevation diagrams, copywriting, and the monolith component of the signage system.
The scope of work comprises a novel visual identity that considers colour, type, and icons; a family of signs and maps that comprehensively addresses visitor wayfinding needs; and a plan for strategic placement to facilitate accessibility, decision-making, and a sense of defined place. A publication of the signage proposal explains the context and research behind the system.
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